Munich, Germany (UTC+2)

Google Analytics
Advanced Integration

from an experienced Web Analytics professional
with skills in Data Visualization and PPC

Services I Provide

I help Marketing Teams to track any conversions and understand which Keywords / Campaigns are best at driving valuable customer activity, as well as measure return on investment (ROI) and make better-informed decisions about ad spend

Platforms I've Worked With

Conversion Tracking Setup

Google Tag Manager Integration

Audit and Basic Setup:
– Google Analytics and Google Adwords Tags Setup
– Basic Events (Page not found, Outbound Link, Click to Contact Information)

Advanced Setup:
– Cross Domain
– Iframe tracking
– User-ID
– Custom Dimensions
– Enhanced Ecommerce
– Dynamic Remarketing

Conversion Tracker for Ads

Google Adwords:
– Conversion Tracking
– Dynamic Remarketing (Google Merchant, Product Feed and Events with Parameters)
– Cost Import to GA from 3rd Party Ads Services

Facebook Ads:
– Pixel Installation
– Event Tracking
– Dynamic Remarketing (Product Catalogue, Product Feed and Events with Parameters)

Bing Ads:
– Pixel Installation
– Event Tracking

Google Analytics Integration

 

Audit and Basic Setup:
– Initial Settings
– Filters
– Standard Ecommerce
Complex Setup using Googe Tag Manager:
– Cross Domain
– Iframe tracking
– User-ID
– Custom Dimensions
– Enhanced Ecommerce
– Dynamic Remarketing
– Cost Import from 3rd party Ads Services
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Data Visualization

Google Data Studio Dashboard

Google Data Studio dashboard. The source is Google Analytics data that I collected using Google Tag Manager


View Dashboard

Google Spreadsheets Reports

Custom reports using Google Script, Google Query, PIVOT Tables, Roll-Up Properties (aggregating data from multiple source properties into a single property)


View Sample Report

Microsoft Power BI

Custom dashboard using a combination of the online and offline data, data sources (+ API), PIVOT Tables, Roll-Up Properties (aggregating data from multiple source properties into a single property)


View Sample Report
CMS I've Worked With
Frequently Asked Questions
Top questions which potential clients ask

Are you an independent freelancer?

Yes, I am working as an independent freelancer on Upwork.

What are your working hours?

I'm available between 08:00 AM and 10:00 AM or 07:00 PM and 11:00 PM UTC+2 during the working days and sometimes weekend

Which languages are you speaking?

English (fluent), German (basic), Russian (native)

Are you Google Analytics (Adwords) certified?

Yes, I have Google Analytics Individual Qualification (IQ), Google Partners status

What is your preferred type of projects?

I would like to work with troubleshooting of a current implementation of GA or GTM or to start an implementation from scratch

Do you setup/manage Adwords, Facebook Ads?

I used to do this before, but now I don't create campaigns – I only set up conversion tracking, dynamic remarketing, product feed, ads cost importing to the GA to let the marketing team focus only on the campaign side.
I enjoy working with Google Analytics and Google Tag Manager more

Can you work on a Front-End/Back-End side?

Usually, I can fix minor things in PHP, JS or Shopify templates. In most cases, I prepare instructions for a developer to implement necessary code snippets on the website and test it

What is your background?

I've got two Bachelor degrees, both acquired in Minsk, in Belarusian State University of Informatics and Radioelectronics, one - Engineering Bachelor, another - Bachelor's degree in Information Systems Software, and a Master Degree in my hometown, in Vitebsk State Technological University.
I've been running my own e-commerce project, and worked as an Internet Marketer remotely (mostly, I've been doing PPC on different platforms).
Since 2016 I've moved to set up conversion tracking and data visualization
My Experience on Upwork
Top Rated since 2016

Delivering good result. Getting more experience and learning new things

2500+ Billed Hours

Also available for Fixed price projects

200+ Finished Projects

Worked with Lead Generation, E-commerce, SaaS, Content Websites

Google Tag Manager Expert | Google Analytics 360 Certified
Stanislau Litouka

Date Last Worked - February 2, 2019

Hourly Rate 60$/hour
Average Rating 4.9 / 5.0
My Current Timezone and Location

My current Time is __:__:__ in Munich, Germany (UTC+2)


Google Map of Munich
Leave Me a Message

Feel free to contact me if you need any help
or have ideas about Digital Analytics

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