Web+APP Analytics
Advanced Integration
by Senior Web Analytics Manager with Coding and Digital Marketing skills
My Mission
Help Business and Marketing Teams to understand which campaigns are best at driving valuable customers.
Measure return on investment (ROI) and make better-informed decisions about Ad spend.
Technology & Platform Stack
Services I Provide
Web tracking
Google Analytics & Google Tag Manager integration at any complexity (incl. Web+App and Premium 360 version)
Cross-Device and Cross-Domain tracking
Enhanced Ecommerce implementation
Mobile App tracking
Firebase Analytics for Apps integration
Google Tag Manager for Apps setup
Adjust, Appfigures, Google Big Query setup and reporting
Migration of tracking
Adobe Analytics (Dynamic Tag Management) ➤ Google Analytics (Google Tag Manager)
HTML websites ➤ Single-page applications (SPA)
Google Analytics for Apps ➤ Firebase Analytics
Project management Web+App tracking
Gather requirements and creating documentation
Communication with marketing and developer teams
Tracking implementation on Web and App platforms
Manual and Automated testing of tracking on different devices
Ongoing support for feature requests and troubleshooting
Data Visualization
Dashboard created for Marketing agency. Data provided by Google Analytics and collected by Google Tag Manager
Custom report created using Google App Script, Google Query, and PIVOT Tables. Data provided by Google Analytics
Dashboard created to analyze the funnel. Used combined online (Google Analytics) and offline (API, Database) data
TOP CMS I WORK WITH
Frequently Asked Questions
Are you an independent freelancer?
Yes, I am working as an independent freelancer.
What is your preferred type of projects?
I would like to work on troubleshooting of existing setup of Google Analytics or Google Tag Manager or to start implementation from scratch.
What are your working hours?
I'm available at 09:00AM - 11:00AM and 06:00PM - 11:00PM UTC+1 during the working days and weekend.
Do you manage Google Ads, Facebook Ads?
No. I used to do this in the past. Now I deliver technical support for marketing teams to let them be focused on creatives: conversion tracking, dynamic remarketing and product feed setup, ad cost collection, reporting.
Which languages are you speaking?
English (fluent)
German (basic)
Russian (native)
Belarusian (native)
Do you work on a Front-end / Back-end side?
Partly. I can fix minor issues in PHP, JavaScript or Shopify templates. In most cases, I prepare my instructions for a developer to implement necessary code snippets on the website. After implementation I test it.
Are you Google Analytics (Ads) certified?
Yes. I have Google Analytics Individual Qualification (IQ), Google Partner status with many qualifications (see certificates below).
What is your background?
I've got a Bachelor degree (Electronic & Software Engineering), and a Master degree (Industrial Automation)
I've been running my own Ecommerce project and worked as an Internet Marketer mainly on Paid Online Advertising
Since 2016 I focus only on technical Web and App Analytics (set up conversion tracking and data visualization).
Google Certificates
